Bajaj Auto

Flooding the Indian Motorcycle Market Whatever happened to come alive the merchandise for bicycles in India is unmatchable of those mysteries which will never be explained satisfactorily. - railway line Line, January 2001. A Spree of Launches In 1999, combatant Honda, the leading bicycle manufacturer in India, launched the CBZ 156-cc motorcycle - and the Indian motorcycle securities industry was never the same again. Following this, all told major players went on a motorcycle launching spree. Bajaj Auto, the second largest player, launched Bajaj Kawasaki (BK) meat packer AT and CT. This was followed by Machismo A350 and Lightning 535 from Royal Enfield, Brat (March 1999) and energising competition (September 1999) from Kinetic engineer Ltd. The launches continued Hero Honda launched Joy, Passion and a remodeled Street. Bajaj launched KB Eliminator, KB Caliber Chroma, KB Aspire and KB Acer in October 2000. Lohia Motors Limited (LML), known for its scooters, launched tw o motorcycles power and Adreno in dire 2000. Escorts Yamaha launched crux of the matter and TVS group launched Fiero in 2000. In August 2001, Yamaha Motors released Crux R. In September 2001, Kinetic Engineering launched the GF 125 and GF 150. In October 2001, Bajaj launched the Pulsar and TVS launched the TVS Victor 110-cc.

The unusual sentiment ab emerge these launches was the frequency - proficient two age after CBZ, over 15 brands had been introduced. This was embody to the total second of brands launched in the 4-year period prior to 1999. objet dart in 1992, only one out of every quintette vehicles sell in India was a mo torcycle, in 2001, one out of every two vehi! cles sold was a motorcycle. During 2001, motorcycle gross revenue crossed the two million mark, leading the two-wheeler industry gross revenue for the eighth consecutive year, recording a compound gain of 25% (1993-2001). The unprecedented hectic activity in the Indian motorcycle market between 1999-2001 had taken even automobile analysts by surprise, with the players revealing plans to launch more bikes in the next few...If you pauperism to get a full essay, order it on our website: BestEssayCheap.com

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