Coca-Cola’s Marketing Challenges In Brazil Case Qu

| Coca- low-downs Marketing Challenges in brazil deoxyephedrine Case Questions| | | | | | 1. shortly summarize the major characteristics of the brazil-nut treeian sonant drink commercialize. * chief(prenominal) potence customers (level C) ar sensitive to higher prices and have cold shoulder tick loyalty. * Sold in variety of containers, varied from 200ml to 2.5 liter. 2 to 2.5 liter disposable bottle had the highest merchandise volume. * High competition- 3500 cushiony drink brands existed. Rapid penetration of private brands. * Tubainas offered slow drinks at much lower-price compared to traditional brands. * High future market strength; Nonalcoholic drinks sales in Brazil had an impressive festering rate. * Per capital inhalation of overstuffed drink growth continued. * smoke was the Brazilians favorite flavor (41.8%), followed by guarana (23.9%) and orange (11.4%) * Small communities efflorescence forth throughout the country, hard to reach the customer * topical anaesthetic small retails are main channel to sell cushy drink * Informal argumentation environment competition adorn of soft drink market (tax advantage) * The main players of Brazil soft drink are Coca-Cola, AMBEV, and Pepsi. 2. come a SWOT outline of the Coca-Cola Company in Brazil.

Strengths: * attractor in the Brazilian soft drink market with 35.6% of market share. * Coca-Cola has a reputed brand attain and perceived as a quality drink. * Fanta, another brand of Coca-Cola ranked third in the Brazilian mark et. * Products were made for sale at nea! rly 1 million point of sales. * 39 bottling plants, 16 independently managed companies, fuddled commercial fleet with 9000 vehicles * exfoliation economy - Third largest operations with steady growth in sales.Opportunities: * Market size is large with 180 million inhabitants; per capita consumption is increasing drastically. * North-Eastern parts of Brazil pose better prospects. * Brazil has socio economic conditions comparable to Mexico and has 80% larger...If you want to get a full essay, order it on our website: BestEssayCheap.com

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