Market Research Paper

University of PhoenixJune 22, 2009MKT/421IntroductionIn 1998 Kathy Kudler is a passionate gourmet chef with the strong ambition to do great things, so she clear her first store, and in 2000 some two years later(prenominal) she expanded and opened a stand by store and in 2003, which was three years later she opened a third store. Kudler Fine Foods main burden of accent is expanding in to a grocery store filament remote no other that provides the finest in gourmet products. The chase paper depart discuss why food commercializeing dodging and securities industry look for plays a vital role in the victimization and the expansion of Kudler Fine Foods, as well as providing a complete analyzation competitive intelligence. The Importance of Market ResearchKerin(2006) stated,? merchandise interrogation is the process of defining a foodstuffing trouble and opportunity, systematically collecting and analyzing information, and recommending actions and according to Clearly business (2004), having the trump out product is non the opera hat, without having enough information on your customers and their behavior, you allow face slopped failure. This is why gaining and maintaining knowledge of the market in you plan to market you products or services in is very important. And one of the best ways to gather that information is through rigorous market look Clearlybusiness (2004).

Market research is one of the main components of a company?s strategy of expansion. Since Kathy Kudler Fine Foods is expanding her stores then she convey to know about her competitors. Market research wil l suspensor Kathy Kudler in determining h! er position next to her competitors. Market research will help identify Kudlers market share. Kathy Kudler of Kudler Fine Foods will be able to identify the areas where her stores are stronger than the competitors and then occur out on improving on the strengths of Kudler Fine Foods to meet a strategy against the competition. If you want to get a copious essay, come in it on our website: BestEssayCheap.com

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